Google Wave Buried The Beginning of the fall of Google Empire

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Google Wave Buried The Beginning of the fall of Google Empire

Google wave is finally dead.. The much hyped product from the so called “Google Labs “has finally been buried . With the demise of Google wave.. the writing on the wall for Google everywhere to see . It is increasingly becoming clearer is that apart from their jewel in the crown ” Google search.”. Google has been hurtling towards self destruction.

However the typical Google swagger is hard to leave.Google boss Eric Schmidt has labeled Google Wave, which the company just ditched, “a very clever product”. and something which was probably ahead of its time.In a classic PR lesson in face-saving, Schmidt tried to recast Wave’s failure as proof that the world’s largest ad broker was willing to live dangerously and they care two hoots even if their products fail to inspire users.

“Our policy is we try things,” he told reporters, according to CNet’s Ina Fried.

We celebrate our failures. In Google is OK to try something that is very hard, have it not be successful, take the learning and apply it to something new.”

Point Taken Eric.. but don’t you feel that you guys are celebrating too much .. In fact Google is celebrating 80% of the time ( google labs ) and working on what they do best 20% of the time, (search )in the same way how Google loves to flaunt their 20/80 concept.

Google wave is the latest of Google’s product failures.If we start analyzing the list of celebrations or product failures of Google ,Eric probably would party once a month instead of celebrating every other day.

Searchengineland’s Danny Sullivan has compiled all the Google’s celebration dates .Whether Google wants to celebrate more failures or build on their best product “Google Search” is an answer which we would only hope to get from Eric,Larry and Sergie..

Google Wave (May 2009 to August 2010)

Google billed”Wave” as the next big thing which was supposed to change real time communication ,a revolutionary communication that would be — a step beyond email and instant messaging —However Google Wave found little adoption , lots of muddled and puzzled users..and the wave ended with a crash.

Google SearchWiki (November 2008 to March 2010)

SearchWiki allowed anyone to shape their search results manually. You could delete results you didn’t like and move others to the top of the list.Launched in November 2008, without much success,it remained in perpetual beta . In March 2010, Google gave up on the service.

Google Audio Ads (January 2006 to February 2009)

Google acquired dMarc Broadcasting, a radio-based advertising platform, for $102 million in cash along with future performance payments that could have totaled up to $1.1 billion

According to Google it would bring to radio the type of measurable, performance-based ads that it was known for in their search expertise

Google Video (January 2005 to January 2009)Google Video …? Now what was it trying to do when they acquired Youtube for a mind boggling $1.65 billion stock deal. The acquisition of Youtube was an indication enough that Google was unable to do with their Google Video and was its own implicit admission that Google was unable to do a Youtube on thie own.

In 2006, Google Video also rolled out an online video purchase and rental service. It closed that abruptly in August 2007 and offered $5 in Google Checkout credit to customers. That didn’t please some, so the company quickly offered full refunds.

Google Notebook (May 2006 – January 2009) :Now no one in the world knew what was this Google Notebook supposed to do . Who exactly needed this and how would they help in what is Google’s mission statement as “ organizing the world’s information and make it universally accessible and useful.

Google’s celebration Quote : At Google, we’re constantly working to innovate and improve our products so people can easily find and manage information. At times though, we have to decide where to focus our efforts and which technologies we expect will yield the most benefit to users in the long run.

Google Catalogs (December 2001 to January 2009)Read Google celebration quote

Google Answers (April 2002 to November 2006)Google’s celebration statement:

“Google is a company fueled by innovation, which to us means trying lots of new things all the time — and sometimes it means reconsidering our goals for a product. Later this week, we will stop accepting new questions in Google Answers…. Google Answers was a great experiment which provided us with a lot of material for developing future products to serve our users. We’ll continue to look for new ways to improve the search experience and to connect people to the information they want”

Google Print Ads (November 2006 to January 2009)Google Print Ads, launched in November 2006 (and tested as far back as mid-2005) put ads into newspapers. But the product apparently failed to generate much revenue or interest, so it was closed in January 2009

Some of other Google’s failures which Wikipedia lists arePage Creator

Webpage-publishing program, which can be used to create pages and to host them on Google’s servers. However, to focus on another Google Webpage-publishing service called Google Sites, the new sign-up are not longer accepted since 2008. And all existing content on Page Creator has been transferred to Google Sites in 2009.

Personalized Search

Search results personalization, now fully merged with Google Accounts and Web History.

Public Service Search

Non-commercial organization service, which included free SiteSearch, traffic reports and unlimited search queries. Discontinued in February 2007 and re-directed to Google Co-op.

Related Links
Script that places units for related Web content, including pages, searches and videos, on the owner’s Website, through embedded code. Discontinued in July 2007.

SearchMash

SearchMash.com Search engine that means to “test innovative user interfaces.” Among its features are the ability to display image results on the same page as web results, feedback about features.Discontinued November 2008.

Shared Stuff

Web page sharing system, incorporating a Share bookmarklet to share pages, as well as a page for viewing the most popular shared items. Pages can also be shared through third party applications, such as del.icio.us or Facebook. It was discontinued in March 30, 2009.

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Google Wave Buried The Beginning of the fall of Google Empire