Facebook today has a strange kind of contradiction . Just as Facebook reached the 500 millionth user It also scored in the bottom 5 percent of a customer-satisfaction survey, below Internet rivals Google Inc. and Yahoo! Inc, as the social-networking site’s frequent changes rankled users.
The report finds Facebook score in parallel to two low scoring categories such as airlines and cable companies. Facebook received 64 on a 100-point scale, while Google scored 80 and Yahoo got 76, according to a report based on the American Customer Satisfaction Index, which was developed by the University of Michigan’s business school.
Concerns about privacy, design changes and aggressive advertising hurt Facebook’s status, the report found. Facebook it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index.
The Overall Customer satisfaction with social media sites is poor (70) as the industry enters the Index for the first time. It has the lowest industry aggregate score of any of the e-business or e-retail industries measured by the ACSI. Wikipedia leads the social media industry with a score of 77, which is 14 points above industry giant Facebook (64), a surprisingly low performer given its market presence.
The report attributes privacy concerns, frequent interface changes and commercialization and huge advertising as the reasons affecting the consumer experience on Facebook. For easy protection of their personal data by the users, the company simplified the privacy settings in May.
The nonprofit site Wikipedia.org ranked the highest among social-media companies, with a score of 77. Google’s YouTube site got a rating of 73, and News Corp.’s MySpace came in below Facebook, with a score of 63. Facebook has for quite some time now, grappled with user complaints this year, while still attracting advertisers and millions of new members.
In May, the company simplified privacy settings to make it easier for people to protect their personal data. Its US users climbed to 141.6 million last month, up 84 percent from a year earlier, according to Reston, Virginia-based ComScore Inc.
Among news and information websites News and Information Sites: Customer satisfaction with news and information sites stays even this year at 74. The big news in this industry is the debut of FOXNews.com at the top of the heap with a score of 82, which is five points above nearest competitor USATODAY.com (77). CNN.com brings up the rear (73).
Facebook today has a strange kind of contradiction . Just as Facebook reached the 500 millionth user It also scored in the bottom 5 percent of a customer-satisfaction survey, below Internet rivals Google Inc. and Yahoo! Inc, as the social-networking site’s frequent changes rankled users. The report finds Facebook score in parallel to two low scoring categories such as airlines and cable companies.
Facebook received 64 on a 100-point scale, while Google scored 80 and Yahoo got 76, according to a report based on the American Customer Satisfaction Index, which was developed by the University of Michigan’s business school. Concerns about privacy, design changes and aggressive advertising hurt Facebook’s status, the report found. Facebook it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index.
The Overall Customer satisfaction with social media sites is poor (70) as the industry enters the Index for the first time. It has the lowest industry aggregate score of any of the e-business or e-retail industries measured by the ACSI. Wikipedia leads the social media industry with a score of 77, which is 14 points above industry giant Facebook (64), a surprisingly low performer given its market presence.
The report attributes privacy concerns, frequent interface changes and commercialization and huge advertising as the reasons affecting the consumer experience on Facebook. For easy protection of their personal data by the users, the company simplified the privacy settings in May.
The nonprofit site Wikipedia.org ranked the highest among social-media companies, with a score of 77. Google’s YouTube site got a rating of 73, and News Corp.’s MySpace came in below Facebook, with a score of 63.
Facebook has for quite some time now, grappled with user complaints this year, while still attracting advertisers and millions of new members. In May, the company simplified privacy settings to make it easier for people to protect their personal data. Its US users climbed to 141.6 million last month, up 84 percent from a year earlier, according to Reston, Virginia-based ComScore Inc.
Among news and information websites News and Information Sites: Customer satisfaction with news and information sites stays even this year at 74. The big news in this industry is the debut of FOXNews.com at the top of the heap with a score of 82, which is five points above nearest competitor USATODAY.com (77). CNN.com brings up the rear (73).
Facebook today has a strange kind of contradiction . Just as Facebook reached the 500 millionth user It also scored in the bottom 5 percent of a customer-satisfaction survey, below Internet rivals Google Inc. and Yahoo! Inc, as the social-networking site’s frequent changes rankled users.
Facebook received 64 on a 100-point scale, while Google scored 80 and Yahoo got 76, according to a report based on the American Customer Satisfaction Index, which was developed by the University of Michigan’s business school. Concerns about privacy, design changes and aggressive advertising hurt Facebook’s status, the report found. Facebook it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index.
The Overall Customer satisfaction with social media sites is poor (70) as the industry enters the Index for the first time. It has the lowest industry aggregate score of any of the e-business or e-retail industries measured by the ACSI. Wikipedia leads the social media industry with a score of 77, which is 14 points above industry giant Facebook (64), a surprisingly low performer given its market presence.
The report finds Facebook score in parallel to two low scoring categories such as airlines and cable companies. The report attributes privacy concerns, frequent interface changes and commercialization and huge advertising as the reasons affecting the consumer experience on Facebook. For easy protection of their personal data by the users, the company simplified the privacy settings in May
The nonprofit site Wikipedia.org ranked the highest among social-media companies, with a score of 77. Google’s YouTube site got a rating of 73, and News Corp.’s MySpace came in below Facebook, with a score of 63.
Facebook has for quite some time now, grappled with user complaints this year, while still attracting advertisers and millions of new members. In May, the company simplified privacy settings to make it easier for people to protect their personal data. Its US users climbed to 141.6 million last month, up 84 percent from a year earlier, according to Reston, Virginia-based ComScore Inc.
Among news and information websites News and Information Sites: Customer satisfaction with news and information sites stays even this year at 74. The big news in this industry is the debut of FOXNews.com at the top of the heap with a score of 82, which is five points above nearest competitor USATODAY.com (77). CNN.com brings up the rear (73).
