Online Marketing Trends

According to  “eMarketer”  2010 will see a return to double-digit online ad growth, with global spending set to reach $61.8 billion. the Online Growth  will continue at rates of over 10% each year through 2014.

Global online ad spend reached $55.2 billion in 2009, up 2 percent from the previous year. According to the report, eMarketer predicts the channel will continue this growth at accelerated rates through 2014, increasing 10 percent or more each year.

By 2014, eMarketer expects internet marketing expenditures to account for $96.8 billion worldwide. Developing areas in the Asia-Pacific, Eastern European and Latin America regions will be the big drivers of this growth, though online ad spend will be up in North America and Western Europe as well.

The digital marketing expenditures will grow significantly during the next four years. The platform’s growth is predicted to be unmatched by any other channel.

“[Digital ad expenditures will continue] growing at an 11.9 percent compound annual rate, despite the slow, uneven and fragile global economic recovery,” said eMarketer senior analyst Jared Jenks.

“By 2014 eMarketer forecasts that figure will  increase to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery,” said eMarketer’s Jared Jenks, author of the new report “Worldwide Ad Spending.” “These rates will be unmatched by other media.”

Search is set to be the largest driver of digital marketing growth by many accounts, emphasizing the importance of B2B search engine optimization.North America and Western Europe accounted for nearly three-quarters of the world’s online ad spending in 2009, but those mature online ad markets will post slower growth rates than developing areas in Asia-Pacific, Eastern Europe and Latin America