Social Media is yet to become mainstream no matter what the latest Facebook statistics want us to believe. Out of facebook’s 5oo million odd users around 70% are from outside the US. The top 10 countries outside the US are UK, Indonesia,Turkey,Italy,Canada,Philippines, Mexico and India.
According to a new study from Harris Interactive commissioned by social media marketing firm Buddy Media Only 33% of companies with revenues of more than $100 million each are using Facebook to connect with customers in local markets around the world. The findings were based on a survey of 105 brand managers in June, with 60 from companies with sales in excess of $100 million and 36 below that level.
The study suggests that businesses view social media as a potentially valuable tool to reach customers in specific global regions but haven’t fully embraced it for that purpose. The focus is still on the U.S. as the world’s biggest ad market.Around 72 percent of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they lack the tools or resources to make this happen.
The biggest obstacles cited by brand managers in using social media outside the U.S. includes Tracking or measuring success (48%), Managing and maintaining information (45%), Engaging audiences (42%) Identifying influencers who can carry brand messages (39%) Keeping region and country-specific content fresh (32%).
The reason why Facebook does not form a part of overall distribution channels for brand managers includes Lack of company commitment (27%), Need for more metrics to justify it (27%), Need more education about Facebook (23%). Social media ranks roughly in the middle of different marketing tactics adopted by companies to reach existing or potential customers internationally. For instance, 45% have set up social media fan pages, compared to 69% creating localized Web sites, the most common approach for tapping into overseas markets. (Only 30% had tried paid media on social sites.)
View more documents from Sumit Roy. Social Media is yet to become mainstream no matter what the latest Facebook statistics want us to believe. Out of facebook’s 5oo million odd users around 70% are from outside the US. The top 10 countries outside the US are UK, Indonesia,Turkey,Italy,Canada,Philippines, Mexico and India.
According to a new study from Harris Interactive commissioned by social media marketing firm Buddy Media Only 33% of companies with revenues of more than $100 million each are using Facebook to connect with customers in local markets around the world. The findings were based on a survey of 105 brand managers in June, with 60 from companies with sales in excess of $100 million and 36 below that level.
The study suggests that businesses view social media as a potentially valuable tool to reach customers in specific global regions but haven’t fully embraced it for that purpose. The focus is still on the U.S. as the world’s biggest ad market.Around 72 percent of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they lack the tools or resources to make this happen.
The biggest obstacles cited by brand managers in using social media outside the U.S. includes Tracking or measuring success (48%), Managing and maintaining information (45%), Engaging audiences (42%) Identifying influencers who can carry brand messages (39%) Keeping region and country-specific content fresh (32%).
The reason why Facebook does not form a part of overall distribution channels for brand managers includes Lack of company commitment (27%), Need for more metrics to justify it (27%), Need more education about Facebook (23%). Social media ranks roughly in the middle of different marketing tactics adopted by companies to reach existing or potential customers internationally. For instance, 45% have set up social media fan pages, compared to 69% creating localized Web sites, the most common approach for tapping into overseas markets. (Only 30% had tried paid media on social sites.)
