Online Marketing Trends

I came through a very interesting Post by well know blogger Richard Mayer. Richard runs his blog and as well as runs his oiwn consultancy firm Richard runs the blog http://www.richsmarketingblog.com/ and also offers   a range of marketing services from digital  strategy development to execution and measur,ement. and social media Branding.

In a recent post yesterday Richard talks about how ” How more than people getting affected, by the  decreasing Jobs across the US market.. Its the brands that will ultimately suffer most.During a downturn or a recession , most employees even employees who otherwise takes more risk and  comes  up with more innovation and creativity during ordinary times .. stop thinking when the markets are weak .. since they are afraid of trying new things .. Their priority during these uncertain times is not innovation but Job security Richard actually refers to Seth Godwin’s latest Book ” LinchPin ” Are You Indispensable “

Seth focuses on BEING rather than DOING. Seth’s compassionate plea is for everyone to “be” an artist – be a Linchpin rather than a cog in the wheel.
A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide

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In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”

Richard refers to Seth Godwin’s latest Book where Godwin asks people to be a linchpin in their organisation. However Richard takes of Godwin  and clarifies that its not the employees but the management which puts brakes on innovation during hard times. Seth says

It’s hard to have the courage to be a Linchpin when your livelihood is at stake.  I personally know someone who wanted to be a Linchpin but was slapped down at her review by her boss because her peers labeled her “not cooperative”.   So the question becomes “is becoming a Linchpin an evolution or a revolution?”   That depends on a lot of things.  If you look at consumers and how they are changing marketing you could say the change is revolutionary but the problem is that most organizations change comes slowly and only when there are no other options. 

Richard in his blog  rightly says that its not  only the consumers or the  company   which feels the effect of job losses . This  also  causes employees  to surrender to the resistance because they are afraid of losing their jobs.  These are people who are going to go along with other lizard brains because it’s better not to rock the boat even though a lot of marketing today needs a good boat rocking.