Online Marketing Trends

According to  “eMarketer”  2010 will see a return to double-digit online ad growth, with global spending set to reach $61.8 billion. the Online Growth  will continue at rates of over 10% each year through 2014.

Global online ad spend reached $55.2 billion in 2009, up 2 percent from the previous year. According to the report, eMarketer predicts the channel will continue this growth at accelerated rates through 2014, increasing 10 percent or more each year.

By 2014, eMarketer expects internet marketing expenditures to account for $96.8 billion worldwide. Developing areas in the Asia-Pacific, Eastern European and Latin America regions will be the big drivers of this growth, though online ad spend will be up in North America and Western Europe as well.

The digital marketing expenditures will grow significantly during the next four years. The platform’s growth is predicted to be unmatched by any other channel.

“[Digital ad expenditures will continue] growing at an 11.9 percent compound annual rate, despite the slow, uneven and fragile global economic recovery,” said eMarketer senior analyst Jared Jenks.

“By 2014 eMarketer forecasts that figure will  increase to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery,” said eMarketer’s Jared Jenks, author of the new report “Worldwide Ad Spending.” “These rates will be unmatched by other media.”

Search is set to be the largest driver of digital marketing growth by many accounts, emphasizing the importance of B2B search engine optimization.North America and Western Europe accounted for nearly three-quarters of the world’s online ad spending in 2009, but those mature online ad markets will post slower growth rates than developing areas in Asia-Pacific, Eastern Europe and Latin America

Facebook today has a strange kind of contradiction . Just as Facebook reached the 500 millionth user It also scored in the bottom 5 percent of a customer-satisfaction survey, below Internet rivals Google Inc. and Yahoo! Inc, as the social-networking site’s frequent changes rankled users.

The report finds Facebook score in parallel to two low scoring categories such as airlines and cable companies. Facebook received 64 on a 100-point scale, while Google scored 80 and Yahoo got 76, according to a report based on the American Customer Satisfaction Index, which was developed by the University of Michigan’s business school.

Concerns about privacy, design changes and aggressive advertising hurt Facebook’s status, the report found. Facebook it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index.

The Overall Customer satisfaction with social media sites is poor (70) as the industry enters the Index for the first time. It has the lowest industry aggregate score of any of the e-business or e-retail industries measured by the ACSI. Wikipedia leads the social media industry with a score of 77, which is 14 points above industry giant Facebook (64), a surprisingly low performer given its market presence.

The report attributes privacy concerns, frequent interface changes and commercialization and huge advertising as the reasons affecting the consumer experience on Facebook. For easy protection of their personal data by the users, the company simplified the privacy settings in May.

The nonprofit site Wikipedia.org ranked the highest among social-media companies, with a score of 77. Google’s YouTube site got a rating of 73, and News Corp.’s MySpace came in below Facebook, with a score of 63. Facebook has for quite some time now, grappled with user complaints this year, while still attracting advertisers and millions of new members.

In May, the company simplified privacy settings to make it easier for people to protect their personal data. Its US users climbed to 141.6 million last month, up 84 percent from a year earlier, according to Reston, Virginia-based ComScore Inc.

Among news and information websites News and Information Sites: Customer satisfaction with news and information sites stays even this year at 74. The big news in this industry is the debut of FOXNews.com at the top of the heap with a score of 82, which is five points above nearest competitor USATODAY.com (77). CNN.com brings up the rear (73).

Facebook today has a strange kind of contradiction . Just as Facebook reached the 500 millionth user  It also  scored in the bottom 5 percent of a customer-satisfaction survey, below Internet rivals Google Inc. and Yahoo! Inc, as the social-networking site’s frequent changes rankled users. 

The report finds Facebook score in parallel to two low scoring categories such as airlines and cable companies.

Facebook received 64 on a 100-point scale, while Google scored 80 and Yahoo got 76, according to a report based on the American Customer Satisfaction Index, which was developed by the University of Michigan’s business school. Concerns about privacy, design changes and aggressive advertising hurt Facebook’s status, the report found. Facebook  it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index. 

 The Overall Customer satisfaction with social media sites is poor (70) as the industry enters the Index for the first time. It has the lowest industry aggregate score of any of the e-business or e-retail industries measured by the ACSI. Wikipedia leads the social media industry with a score of 77, which is 14 points above industry giant Facebook (64), a surprisingly low performer given its market presence.

The report attributes privacy concerns, frequent interface changes and commercialization and huge advertising as the reasons affecting the consumer experience on Facebook. For easy protection of their personal data by the users, the company simplified the privacy settings in May.

The nonprofit site Wikipedia.org ranked the highest among social-media companies, with a score of 77. Google’s YouTube site got a rating of 73, and News Corp.’s MySpace came in below Facebook, with a score of 63. 

Facebook has for quite some time now, grappled with user complaints this year, while still attracting advertisers and millions of new members. In May, the company simplified privacy settings to make it easier for people to protect their personal data. Its US users climbed to 141.6 million last month, up 84 percent from a year earlier, according to Reston, Virginia-based ComScore Inc.

Among news and information websites News and Information Sites: Customer satisfaction with news and information sites stays even this year at 74. The big news in this industry is the debut of FOXNews.com at the top of the heap with a score of 82, which is five points above nearest competitor USATODAY.com (77). CNN.com brings up the rear (73).

Facebook today has a strange kind of contradiction . Just as Facebook reached the 500 millionth user  It also  scored in the bottom 5 percent of a customer-satisfaction survey, below Internet rivals Google Inc. and Yahoo! Inc, as the social-networking site’s frequent changes rankled users. 

Facebook received 64 on a 100-point scale, while Google scored 80 and Yahoo got 76, according to a report based on the American Customer Satisfaction Index, which was developed by the University of Michigan’s business school. Concerns about privacy, design changes and aggressive advertising hurt Facebook’s status, the report found. Facebook  it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index. 

The Overall Customer satisfaction with social media sites is poor (70) as the industry enters the Index for the first time. It has the lowest industry aggregate score of any of the e-business or e-retail industries measured by the ACSI. Wikipedia leads the social media industry with a score of 77, which is 14 points above industry giant Facebook (64), a surprisingly low performer given its market presence.

The report finds Facebook score in parallel to two low scoring categories such as airlines and cable companies.

The nonprofit site Wikipedia.org ranked the highest among social-media companies, with a score of 77. Google’s YouTube site got a rating of 73, and News Corp.’s MySpace came in below Facebook, with a score of 63. 

Facebook has for quite some time now, grappled with user complaints this year, while still attracting advertisers and millions of new members. In May, the company simplified privacy settings to make it easier for people to protect their personal data. Its US users climbed to 141.6 million last month, up 84 percent from a year earlier, according to Reston, Virginia-based ComScore Inc.

Among news and information websites News and Information Sites: Customer satisfaction with news and information sites stays even this year at 74. The big news in this industry is the debut of FOXNews.com at the top of the heap with a score of 82, which is five points above nearest competitor USATODAY.com (77). CNN.com brings up the rear (73).