Online Marketing Trends

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Aug 24 '10

The Information Cloudburst : Every 2 days of data on the web is as much as the total data since 2003

How much data do you you think we create on the web every day … Well according to Google. The data on the web we create every two days is equal to the total data we have created till 2003.

  Speaking at the Techonomy conference in Lake Tahoe, CA, the first panel featured Google CEO Eric Schmidt. As moderator David Kirkpatrick was introducing him, he rattled off a massive stat. Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to Schmidt.

That’s something like five exabytes of data, he says. Let me repeat that: we create as much information in two days now as we did from the dawn of man through 2003. “The real issue is user-generated content,” Schmidt said. He noted that pictures, instant messages, and tweets all add to this. Naturally, all of this information helps Google.

But he cautioned that just because companies like his can do all sorts of things with this information, the more pressing question now is if they should. Schmidt noted that while technology is neutral, he doesn’t believe people are ready for what’s coming. “I spend most of my time assuming the world is not ready for the technology revolution that will be happening to them soon,” Schmidt said.

Tags: google data online data online trends

Jul 23 '10

Facebook Overtakes Orkut In India

Facebook is all set to replace Orkut as the number one social networking websites in India. According to statistics available with Comscore in July. Techcrunch also reports that in May, 2010, Facebook attracted 18 million unique visitors in India, compared that to Orkut’s 19.7 million (comScore). In the past year, Facebook grew 177 percent from 6.5 million Indian visitors, compared to 35 percent growth for Orkut. When the June numbers come out, Facebook may very well surpass Orkut in that country.
However as Facebook catches up with orkut across Indian and Brazil, thir US numbers were a bit disappointing .In June 2010 Only 320,800 new month active users were registered compared to 7.8 million Facebook gathered in May, according to statistics published by website Inside Facebook.

This means that in June, Facebook’s growth in the US was a mere 0.3%, a figure far short of its 3-4% average monthly growth.
Inside Facebook’s Chris Morrison wrote on 6 July that this dip was, possibly, “the backlash from heavy media attention to Facebook privacy issues”.
Google trends too show that Facebook has nudged ahead of Orkut in June and July . Delhi,Maharasta and Karnataka are the top threee sub regions where Facebook and Orkut have the highest users.Facebook has been pouring a lot of resources into India, and is currently hiring 500 people there and has also set up their first R&D office at Hyderabad.According toFacebakers.com which provides statistics on facebook user patterns across countries , some other Interesting facts about Indian Facebook users includes

  • Penetration of Facebook in India to population: 0.93 %
  • Penetration of Facebook in India to online population: 13.02 %
  • Average CPC in India: $ 0.15
  • Avarage CPM in India: $ 0.07
  • The Male to Female ration in india is around 69: 31.
  • The 18 to 24 age group in India consists of 47% of total Facebook users
  • The 25 to 34 age group consists of 30% of total Facebook users
According to Industry Analysts ,the main reason behind this expansion is the company’s translation efforts, which Facebook managed to crowdsource.

 

Tags: facebook trends online trends social media trends